Episode 3- Rickenbacker

This episode explains the struggle of the Rickenbacker International Corporation, or RIC on its way to becoming a titan within the industry. Adolph Richenbacker and (the legendary) George Beauchamp built up the company amidst all sorts of turmoil, eventually passing the company’s metaphorical torch to Francis Hall. This is the story of how Rickenbacker became the Beatlemania weapon of choice as well as a staple for several different genres.

**Research Credit and Citations:**
Rickenbacker Guitar History. (2013). Retrieved from http://www.edroman.com/guitars/rickenbacker/info.htm
Modern history of Rickenbacker. Retrieved from http://www.rickenbacker.com/history_modern.asp

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